Ballco, PetjonMagistris, Tiziana deCaputo, Vincenzina2025-01-172025-01-172019Ballco, Petjon; de-Magistris, Tiziana; Caputo, Vincenzina. Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment. Food Research International, 2019, 116, 37-4809639969http://hdl.handle.net/10532/7438Nutritional claim (NC) requirements on food packages are among the most important and influential EU policy measures related to diet and have the capacity to promote healthy eating. This study combines a discrete choice experiment (DCE) method with eye-tracking (ET) technology to assess consumer preferences for multiple NCs in yogurt selection and explores the relationships between the NC preferences and the visual attention paid to these claims and the visual attention and choice decisions. The results indicate that the low-sugar NC was the least-preferred claim in all the models. Overall, the presence of NCs generally increases visual attention in terms of fixation count, which may be linked to an increased likelihood of affecting the final decision to purchase yogurts with NCs.enAtribución-NoComercial-SinDerivadas 3.0 EspañaAttentionAttribute Non-attendanceChoiceChoice BehaviorConsumerConsumer BehaviorDairy-productsDecision MakingDiet, HealthyEye Movementseye trackingFoodFood choiceFood LabelingFood PreferencesHealth claimsHealth Knowledge, Attitudes, PracticeHumansInformationNutritional claimPerceptionSegmentationSurveys and QuestionnairesSustainability labelsVisual-AttentionWILLINGNESS-TO-PAYYogurtJournal Contribution2025-01-10Preferencias de los consumidoresEtiquetado nutricionalDieta saludableEstímulos visualesElección de alimentos