Gracia Royo, Azucenade-Magistris, TizianaNayga, Rodolfo M. (Jr.)2011-11-032011-11-032011Azucena Gracia, Tiziana de Magistris, Rodolfo M. Nayga Jr. "Willingness to pay for a local food label for lamb meat in Spain". XIIIth Congress of the European Association of Agricultural Economists, Zurich, Switzerland, ETH Zurich, August 30 to Sept. 2, 2011, 12 p.http://hdl.handle.net/10532/1718The aim of the paper is to assess consumers’ willingness to pay (WTP) for a local food produced in a less-favoured area in the Aragon region (Spain). In particular, we examine whether consumers value lamb meat products (lamb and suckling lamb) labelled as “Ojinegra from Teruel”, traditionally produced in these area. We use a nonhypothetical experimental auction to elicit Spanish consumers’ WTP for “Ojinegra from Teruel” labelled lamb products. Results show that consumers are willing to pay a positive premium for a lamb and suckling lamb labelled as “Ojinegra from Teruel”enAragónAuctionLabelPreferencesWillingness to paySubastasEtiquetado del productoComportamiento del consumidorCarne de corderoEconomía agroalimentariaconferenceObject