Fortea Millán, CarmenGracia Royo, AzucenaMaza Rubio, María Teresa2025-07-092025-07-092025-06-16Fortea Millán, C., Gracia, A., & Maza Rubio, M. T. (2025). Consumer attitudes towards organic vegetables: Segmentation and market potential. Economía Agraria Y Recursos Naturales - Agricultural and Resource Economics, 25(1), 179–200. https://doi.org/10.7201/earn.2025.01.082174-73501578-0732https://hdl.handle.net/10532/7681The aim of this study is to analyse the attitudes of Aragonese consumers towards organic vegetables and to segment them according to these attitudes. To this end, an online survey was carried out among vegetable consumers over 18 years of age in Aragon. The results indicate that attitudes can be grouped into two factors, one reflecting positive aspects and the other negative. Two consumer segments were obtained, one of which was that of potential consumers of organic vegetables, showing a greater willingness to buy them and a greater concern for their health and the environment.esAttribution-NonCommercial-NoDerivs 3.0 Spaintexto2025-07-0810.7201/earn.2025.01.08CompraComportamiento del consumidorAnálisis factorialMuestreo clusterAgricultura orgánicaHortalizaHambre ceroProducción y consumo responsablesAcción por el clima