Please use this identifier to cite or link to this item: http://hdl.handle.net/10532/2048
Title: Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 2. divergencias entre operadores
Other Titles: Prospects of the beef quality denomination ‘Serrana de Teruel’. 2. Differences among stakeholders
Authors: Bernués Jal, Alberto
Olaizola Tolosana, Ana
Blasco Pérez, Isabel
Sanz Pascua, Albina
Issue Date: 2011
Citation: BERNUES, A., OLAIZOLA, A., BLASCO, I., SANZ, A. “Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 2. divergencias entre operadores”. En: 41 Jornadas de Estudio. XIV Jornadas sobre Producción Animal. AIDA. Zaragoza, España, 17 y 18 de mayo de 2011, pp.79-81. ISBN: 978-84-615-0062-8
Abstract: The concept of quality is often understood differently by the different actors along the meat chain and by the consumers, leading to failure to transfer information effectively between them. In this paper we pay attention to significant differences between different stakeholders’ (producers, processors and distributors, consumers and government) opinions on i) best strategies of marketing, ii) important production factors, iii) quality attributes of a new meat and iv) perception of quality by consumers.
URI: http://hdl.handle.net/10532/2048
Appears in Collections:[DOCIART] Artículos científicos, técnicos y divulgativos

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