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Title: Examining Non-Celiac Consumers of Gluten-Free Products: An Empirical Evidence in Spain
Authors: de-Magistris, Tiziana
Belarbi, Hind
Hellali, Wajdi
Issue Date: 2017
Publisher: InTech
Citation: Celiac Disease and Non-Celiac Gluten Sensitivity
Abstract: This chapter investigates the personal factors that influence intention to purchase glutenfree products (GFPs) in Spain by non-celiac consumers. To achieve this objective, a survey was conducted with 222 consumers in a medium-sized Spanish town, Zaragoza, during March–April 2014 and, ordered bivariate probit model was estimated. The results suggest that intention to purchase is affected not only by self-reported GFP knowledge but also by attitudes toward GFPs, gender, and education level.
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ISBN: 978-953-51-3177-9
Appears in Collections:[DOCIMON] Libros y capítulos de libros

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