Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10532/4476
Título : About Intentions to Donate for Sustainable Rural Development: An Exploratory Study
Autor : Pérez y Pérez, Luis
Egea Román, María Pilar
Fecha de publicación : 2019
Citación : Sustainability, vol. 11, num. 3, (2019)
Resumen : The Theory of Planned Behaviour (TPB) was used to investigate factors affecting the intention of citizens to donate money altruistically for sustainable rural development projects in Spain. To achieve this aim, individuals’ attitudes, subjective norms and perceived behavioural control have been considered; also, Azjen’s model was further extended to include additional elements: Moral norms, past behaviour, knowledge and some background factors. Respondents completed an online questionnaire assessing domains elaborated in the extended TPB model. Hierarchical multiple regression analysis revealed support for the model. Attitudes, injunctive norms, perceived behavioural control, moral norms, past behaviour, crowdfunding knowledge, age and employment condition were found to have positive and significant influence on intentions to donate. Theoretical and applied implications of the results are discussed, highlighting important considerations for public policy.
URI : http://hdl.handle.net/10532/4476
Licencia: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Aparece en las colecciones: [DOCIART] Artículos científicos, técnicos y divulgativos

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