Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSanjuán López, Ana Isabeles_ES
dc.contributor.authorResano Ezcaray, Helenaes_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.identifier.citationJournal Of Agricultural Economics, vol. in press, (2020)-
dc.description.abstractWe examine the potential demand for a local food speciality product, saffron, with alternative labels, using a choice experiment. The paper contributes to the literature on credence attributes, by examining Willingness to Pay (WTP) for the local, organic and PDO (Protected Designation of Origin), their differences across experimental conditions (hypothetical and non-hypothetical), and by identifying the effects of personal characteristics, in terms of socio-demographics and level of product involvement on the differences in WTP. We find that the local saffron speciality has an important appeal that could be better reinforced with the PDO rather than the organic labelling, and that consumers show a consistent pattern of preferences across experimental environments. WTP tends to be higher in the hypothetical setting and, in particular, consumers with relatively more knowledge and deeper roots in the territory tend to exhibit a larger WTP premium for local origin and its certification. These results may help producers improve their marketing of agri-food products with a high gastronomic value and differentiation potential, while they warn about an overstatement of WTP for socially desirable characteristics, such as organic labelling, which is also relevant for policymakers.en
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.titleLabels for a Local Food Speciality Product: The Case of Saffronen
dc.typeJournal Contribution*
dc.bibliographicCitation.volumein presses_ES
dc.subject.agrovocComportamiento del consumidores
dc.subject.agrovocEtiquetado de alimentoses
dc.subject.agrovocDenominación de origenes
dc.bibliographicCitation.titleJournal Of Agricultural Economicsen
Appears in Collections:[DOCIART] Artículos científicos, técnicos y divulgativos

Files in This Item:
File Description SizeFormat 
2020_153.pdf200,86 kBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons