Investigating Consumer’s Preferences for Recyclable and Bioplastic Food Packaging in Spain
Loading...
Date
2025-09-04
Authors
Ballco, PetjonGracia Royo, Azucena
Gómez, Miguel I.
Journal Title
Journal ISSN
Volume Title
Publisher
Asociación Española de Economía Agroalimentaria
Typology
texto , contribución de congreso , actas de congreso , comunicación de congresoAbstract
This research aimed to understand consumer preferences for recyclable and bioplastic (biodegradable and compostable) food packaging in Spain and explore their willingness to pay (WTP). Data were gathered through an online survey of 401 nationally representative Spanish consumers. The methodology employed a choice experiment design where consumers stated their preferences for a plastic box of conventional versus organically produced grapes wrapped in 100% recyclable, biodegradable, compostable or conventional non-recyclable fossil-based plastic packaging. The error component random parameter logit model results suggested that consumers perceived a higher utility from choosing biodegradable, compostable and recyclable plastic packaging than conventional non-recyclable fossil-based alternatives. Participant WTP was higher when grapes were packed with biodegradable plastic, followed by compostable and recyclable packaging. Organic grapes were valued more than conventional ones but received the lowest utility and WTP values compared to the other attributes (i.e., recyclable, biodegradable and compostable). These preferences reflect consumer’s low level of knowledge regarding food plastic packaging materials and their sustainability. These results offer valuable implications for future research and guide the formulation of targeted marketing strategies, and consumer educational campaigns.
Description
Keywords
Bibliographic citation
Ballco, P., Gracia, A., & Gómez, M. (2025). Investigating Consumer’s Preferences for Recyclable and Bioplastic Food Packaging in Spain. En: Villanueva, A.J., Muñoz-Gómez, S., Jiménez-Fernández, E. & Colombo S. (Ed.) (2025). Libro de actas del XV Congreso de Economía Agroalimentaria. Asociación Española de Economía Agroalimentaria (p. 620-623). AEAE.
AGROVOC subjects
BiodegradabilidadReciclaje
Consumer response
Economía del hogar