On the use of honesty priming task to mitigate hypothetical bias in choice experiments

dc.contributor.authorde-Magistris, Tiziana
dc.contributor.authorGracia Royo, Azucena
dc.contributor.authorNayga, Rodolfo M. (Jr.)
dc.date.accessioned2012-03-23T12:59:03Z
dc.date.available2012-03-23T12:59:03Z
dc.date.issued2012
dc.description.abstractWe test whether the use of an honesty priming task from the social psychology literature can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between-sample design, we conducted experiments with five treatments: (1) hypothetical CE without cognitive task, (2) hypothetical CE with cheap talk script, (3) hypothetical CE with neutral priming task, (4) hypothetical CE with honesty priming task, and (5) non-hypothetical CE. Results generally suggest that marginal willingness to pay estimates from treatment 4 where subjects are given honesty priming task before the choice experiment are not statistically different from marginal valuations from treatment 5 where subjects are in a non-hypothetical choice experiment. Values from both these treatments are significantly lower than those from other three hypothetical treatments (treatments 1-3). Using hold out tasks, our results also suggest that one could get higher correct predictions of participants’ choices in treatments 4 and 5 than in treatments 1-3 and that there is no significant difference in percentage of correct predictions between treatments 4 and 5es_ES
dc.format.extent34 p.
dc.identifier.citationDe Magristris, T., Gracia, A., Nayga, R.M.Jr. On the use of honestry priming task to mitigate hypothetical bias in choice experiments. Zaragoza: CITA (2012), 34 p.
dc.identifier.urihttp://hdl.handle.net/10532/1827
dc.language.isoenes_ES
dc.publisherCITA
dc.relation.ispartofseriesDocumento de Trabajo / SIA. Unidad de EconomĂ­a y SociologĂ­a Agrarias ; 12/01
dc.subjectHypothetical biases_ES
dc.subjectCheap talkes_ES
dc.subjectPriminges_ES
dc.subjectWillingness to payes_ES
dc.subject.otherComportamiento del consumidor
dc.subject.otherEncuestas al consumidor
dc.subject.otherRecolecciĂłn de datos
dc.subject.otherAnálisis de datos
dc.subject.otherEconomĂ­a agroalimentariaes_ES
dc.titleOn the use of honesty priming task to mitigate hypothetical bias in choice experimentses_ES
dc.typeWorking Paperes_ES

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