Consumer’s willingness to pay for sustainable food products: do food miles labels matter?
Loading...
Date
2012
Authors
de-Magistris, TizianaGracia Royo, Azucena
Nayga, Rodolfo M. (Jr.)
Journal Title
Journal ISSN
Volume Title
Publisher
CITA
Typology
conferenceObjectAbstract
This paper analyses consumers’ preferences and willingness to pay for food products (i.e.,
almonds) carrying organic and/or “food miles” labels in Spain. Using data from a nonhypothetical
choice experiment, a Random Parameter Logit model and an Error Component
Random Parameter model with correlated errors are estimated to assess the effect of these
labels on consumers’ utility. Results suggest that consumers are willing to pay more for a
product with “food miles” label indicating that the product is locally grown than a product
without “food miles” label. However, products with “food miles” labels denoting longer
distances are valued less than products without “food miles” labels. Results imply that
locally grown products are valued more than organic food products. Based on the marginal
WTPs, our results also suggest that the least valued product would be the non-locally
grown conventional almond. Relative to this product, respondents are willing to pay 0.61 €
more for a non-locally grown organic product, 1.51 € more for a locally grown
conventional product, and 2.12 € more for a locally grown organic product.
Description
Keywords
Almond, Food miles, Organic, Preferences, Spain
Bibliographic citation
De Magristris, T., Gracia, A., Nayga, R.M.Jr. Consumer’s willingness to pay for sustainable food products: do food miles labels matter?. 10th Wageningen, International Conference on Chain and Network Management. Wageningen, May 23rd-25th, 2012, 26 p.
Other field subjects
Comportamiento del consumidorEtiquetado del producto
Almendra
España
Economía agroalimentaria