Please use this identifier to cite or link to this item: http://hdl.handle.net/10532/4896
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dc.contributor.authorGracia Royo, Azucenaes_ES
dc.contributor.authorBarreiro Hurlé, Jesúses_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.date.accessioned2019-12-02T12:49:49Z-
dc.date.available2019-12-02T12:49:49Z-
dc.date.issued2019es_ES
dc.identifier.citationNutrients, vol. 11, num. 12, (2019)-
dc.identifier.urihttp://hdl.handle.net/10532/4896-
dc.description.abstractAs a result of increased consumer awareness, demand for healthier food products is increasing day by day. Consumers seek healthier versions of food products which they relate to reduced presence of unhealthy components or increased presence of healthy ones. As a result, the food industry has not only increased the variety of products available but also uses nutritional claims to signal the presence of more substances. As an average consumer at the supermarket devotes just a few seconds to selecting each product, they are only able or willing to process that information that immediately attracts their attention or that is felt to be more important to them. This paper analyses how consumers rank different nutritional claims for two processed cereal products. Five claims were chosen to reflect the current market landscape of availability, and that relates to both “healthy” (i.e., fiber) and “unhealthy” (i.e., fat) substances. We use a direct ranking preference method with data from a survey conducted with consumers in a Spanish region in 2017. Results show that the ranking of claims differs between the two products (biscuits and pastries) and across consumers. However, consumers prefer those that show reduced presence of unhealthy substances above those that highlight the presence of healthy ones. Therefore, policy to maximize the impact of nutritional labelling should be product-specific.en
dc.language.isoenes_ES
dc.relation.urihttps://www.mdpi.com/2072-6643/11/12/2858es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.titleMaking Sense of Information Overload: Consumer Ranking of Nutritional Claims in Cereal Based Productsen
dc.typeJournal Contribution*
dc.bibliographicCitation.volume11(12)es_ES
dc.subject.agrovocPreferencias de los consumidoreses
dc.subject.agrovocEtiquetado del productoes
dc.subject.agrovocComportamiento del consumidores
dc.subject.agrovocProductos derivados de cerealeses
dc.description.statusPublishedes_ES
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES
dc.bibliographicCitation.titleNutrientsen
dc.relation.doi10.3390/nu11122858es_ES
Appears in Collections:[DOCIART] Artículos científicos, técnicos y divulgativos

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