Assessing Projection Bias in Consumers’ Food Preferences

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dc.bibliographicCitation.titlePlos Oneen
dc.bibliographicCitation.volume11(2)es_ES
dc.contributor.authorde-Magistris, Tizianaes_ES
dc.contributor.authorGracia Royo, Azucenaes_ES
dc.date.accessioned2016-02-15T08:51:56Z
dc.date.available2016-02-15T08:51:56Z
dc.date.issued2016es_ES
dc.description.abstractThe aim of this study is to test whether projection bias exists in consumers’ purchasing decisions for food products. To achieve our aim, we used a non-hypothetical experiment (i.e., experimental auction), where hungry and non-hungry participants were incentivized to reveal their willingness to pay (WTP). The results confirm the existence of projection bias when consumers made their decisions on food products. In particular, projection bias existed because currently hungry participants were willing to pay a higher price premium for cheeses than satiated ones, both in hungry and satiated future states. Moreover, participants overvalued the food product more when they were delivered in the future hungry condition than in the satiated one. Our study provides clear, quantitative and meaningful evidence of projection bias because our findings are based on economic valuation of food preferences. Indeed, the strength of this study is that findings are expressed in terms of willingness to pay which is an interpretable amount of money.en
dc.description.statusPublishedes_ES
dc.identifier.citationPlos One, 11(2)en
dc.identifier.issn1932-6203*
dc.identifier.urihttp://hdl.handle.net/10532/3173
dc.language.isoenes_ES
dc.relation.doi10.1371/journal.pone.0146308es_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/es/*
dc.subject.agrovocAlimentoses
dc.subject.agrovocComportamiento del consumidores
dc.subject.agrovocEncuestas al consumidores
dc.subject.othereconomía agroalimentariaes_ES
dc.titleAssessing Projection Bias in Consumers’ Food Preferencesen
dc.typeJournal Contribution*
dc.type.refereedNon-Refereedes_ES
dc.type.specifiedArticlees_ES

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