Preferred attributes of peaches with protected designation of origin calanda
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Date
2018
Authors
Groot, EtiénneAlbisu Aguado, Luis Miguel
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Abstract
Calanda is a municipality in the province of Zaragoza, Spain. Every year since mid-September until beginnings
of November this area produces a famous high quality peach with Protected Denomination of
Origin “Calanda” (PDO Calanda peach). The aim of this study is to value by Best-Worst scaling which
of the ten PDO Calanda peaches attributes are more important for consumers and to find out the market
segments. Main results show that the most important characteristics of PDO Calanda peaches are taste
and ripeness and the least are packaging and fuzziness of the skin. Some preferences differences were
found matching consumers’ socio-demographic characteristics.
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Bibliographic citation
New Medit, vol. 17, num. 2, (2018)
AGROVOC subjects
Prunus persicaPreferencias de los consumidores
Durazno
Análisis organoléptico
Denominación de origen