Differentiation strategies to improve marketing of saffron. A real choice experiment
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Date
2011
Authors
Resano Ezcaray, HelenaPhilippidis, George
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conferenceObjectPaper
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Bibliographic citation
Ana I. Sanjuán-López, Helena Resano-Ezcaray, George Philippidis.
AGROVOC subjects
AzafránOther field subjects
MercadeoEncuestas al consumidor
EconomÃa agroalimentaria