Landscape presentation formats influence consumer’s preferences for origin and botanical variety of Spanish honey

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dc.contributor.authorUldemolins Gómez, Pilar
dc.contributor.authorMaza Rubio, María Teresa
dc.contributor.authorMagistris, Tiziana de
dc.contributor.funderGobierno de Aragón
dc.contributor.funderGobierno de España
dc.contributor.orcidUldemolins Gómez, Pilar [0000-0003-4284-2807]
dc.contributor.orcidMagistris, Tiziana de [0000-0001-5480-183X]
dc.date.accessioned2025-07-14T12:31:26Z
dc.date.available2025-07-14T12:31:26Z
dc.date.issued2025-07-07
dc.date.updated2025-07-11T10:51:13Z
dc.description.abstractContext and presentation format influence behaviour and information processing. This study investigates how presenting the honey production landscape through different formats (i.e. pictures, 2D video, and immersive 3D video) affects consumer preferences and willingness to pay (WTP) for honey. A hypothetical choice experiment shows that presenting the landscape before the choice task considerably impacts WTP estimates for the geographical origin and botanical variety attributes of honey. Additionally, significant differences emerge across presentation formats, indicating that the immersive 3D video creates more pronounced variations in WTP based on the geographical origin of honey. Methodologically, our study contributes to the literature by utilising a 360°-virtual reality video, thus enhancing the realism of the experiment. Empirically, we explore how landscape visuals influence the consumer choices of honey, potentially increasing WTP for geographically sourced honey.
dc.description.sponsorshipEsta publicación forma parte del Proyecto (I+D PLATEA FITE 2018—A.13). ‘FITEMIEL_II Recuperar la miel para recuperar el territorio: análisis melisopalinológicos, análisis del potencial de mercado y apiturismo’. Los autores agradecen al Gobierno de Aragón por la financiación del Grupo de Investigación denominado ‘Economía Agroalimentaria y de los Recursos Naturales’ (S01_23R), que ha financiado la publicación de los resultados de este estudio.
dc.identifier.citationUldemolins, P., Maza, M. T., & de-Magistris, T. (2025). Landscape presentation formats influence consumer’s preferences for origin and botanical variety of Spanish honey. Agricultural and Food Economics, 13(1), 36. https://doi.org/10.1186/s40100-025-00383-5
dc.identifier.doi10.1186/s40100-025-00383-5
dc.identifier.issn2193-7532
dc.identifier.urihttps://hdl.handle.net/10532/7697
dc.language.isoen
dc.publisherSpringer
dc.relationinfo:eu-repo/grantAgreement/Gobierno de Aragón/Fondo de Inversiones de Teruel (FITE)//ES/Recuperar la miel para recuperar el territorio/FITE MIEL 2
dc.relationinfo:eu-repo/grantAgreement/Gobierno de Aragón/III Plan Autonómico de Investigación, Desarrollo e Innovación 2021-2027/S01_23R
dc.relation.citaSi
dc.subject.agrovocPaisaje
dc.subject.agrovocMiel
dc.subject.agrovocPreferencia alimentaria
dc.subject.agrovocProcedencia
dc.subject.sdgProducción y consumo responsables
dc.subject.sdgVida de ecosistemas terrestres
dc.titleLandscape presentation formats influence consumer’s preferences for origin and botanical variety of Spanish honey
dc.typetexto
dc.typerevista
dc.typeartículo
dc.typeartículo original
dc.type.hasVersionversión publicada

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