Do virtual reality experiments replicate projection bias phenomena? Examining the external validity of a virtual supermarket

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dc.bibliographicCitation.titleJournal Of Agricultural Economicsen
dc.bibliographicCitation.volumein presses_ES
dc.contributor.authorde-Magistris, Tizianaes_ES
dc.contributor.authorLópez Galán, Belinda Susanes_ES
dc.contributor.authorBallco, Petjones_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.date.accessioned2021-06-03T07:37:20Z
dc.date.available2021-06-03T07:37:20Z
dc.date.issued2021es_ES
dc.description.abstractWe examine whether projection bias is also present in virtual environments. Two hypotheses were tested using a between-subject experiment with three conditions: (i) experimental context (virtual vs. real); (ii) consumption periods (today vs. tomorrow); and (iii) appetite level (hungry vs. satiated). An exact replication of the virtual supermarket was performed in a real supermarket setting to test for robustness. The findings indicate the presence of a projection bias in the virtual reality setting. The robustness test used to compare a virtual and a real purchase at the supermarket showed that subjects in the virtual environment behave similarly to those in a real supermarket. These results validate our findings and highlight virtual reality use as a new tool for investigating consumer behaviour in food research.en
dc.description.statusPublishedes_ES
dc.identifier.citationJournal of Agricultural Economics, in press, (2021)
dc.identifier.urihttp://hdl.handle.net/10532/5420
dc.language.isoenes_ES
dc.relation.doihttps://doi.org/10.1111/1477-9552.12443es_ES
dc.relation.urihttps://onlinelibrary.wiley.com/doi/abs/10.1111/1477-9552.12443es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subject.agrovocComportamiento del consumidores
dc.subject.agrovocExperimentaciónes
dc.subject.agrovocDiseño experimentales
dc.subject.agrovocMétodos de ensayoes
dc.titleDo virtual reality experiments replicate projection bias phenomena? Examining the external validity of a virtual supermarketen
dc.typeJournal Contribution*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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