Importance of Social Influence in Consumers' Willingness to Pay for Local Food: Are There Gender Differences?

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dc.bibliographicCitation.endpage371es_ES
dc.bibliographicCitation.stpage361es_ES
dc.bibliographicCitation.titleAgribusinessen
dc.bibliographicCitation.volume28(3)es_ES
dc.contributor.authorGracia Royo, Azucenaes_ES
dc.contributor.authorde-Magistris, Tizianaes_ES
dc.contributor.authorNayga, Rodolfo M. (Jr.)es_ES
dc.date.accessioned2013-02-06T13:05:09Z
dc.date.available2013-02-06T13:05:09Z
dc.date.issued2012es_ES
dc.description.abstractThe authors assess consumers' willingness to pay (WTP) for a local food product using an experimental auction. As local foods involve a social component, they aim also to test if social influence affects WTP for local foods and if the effects of social influence on WTP are different between men and women. They found that consumers are willing to pay a premium for the analyzed local food product. Moreover, social influence indeed affects WTP values, but the effects are different between men and women. Although social influence positively affects WTP for local foods for women, the effect is negative for men. The results have significant marketing and policy implications related to the promotion of local foods.en
dc.description.otherexperimental auctionen
dc.description.otherlabelen
dc.description.otherlamb meaten
dc.description.otherSpainen
dc.description.otherwillingness to payen
dc.description.statusPublishedes_ES
dc.description.versionPeer Reviewed
dc.identifier.citationAzucena Gracia, Tiziana de Magistris, Rodolfo M. Nayga Jr. “Importance of Social Influence in Consumers' Willingness to Pay for Local Food: Are There Gender Differences?”. Agribusiness (2012) vol. 28(3), p. 361-371
dc.identifier.issn0742-4477*
dc.identifier.urihttp://hdl.handle.net/10532/2118
dc.language.isoenes_ES
dc.relation.doi10.1002/agr.21297es_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/es/*
dc.subject.agrovocComportamiento del consumidores
dc.subject.agrovocSubastases
dc.subject.agrovocAnálisis de datoses
dc.subject.agrovocAlimentoses
dc.subject.othereconomia agroalimentariaes_ES
dc.titleImportance of Social Influence in Consumers' Willingness to Pay for Local Food: Are There Gender Differences?en
dc.typearticle*
dc.type.refereedNon-Refereedes_ES
dc.type.specifiedArticlees_ES

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