Local but unknown: evaluating the acceptability and sensory aspects of a traditional local fresh potato variety

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dc.bibliographicCitation.conferencedate6-8/9/2023es_ES
dc.bibliographicCitation.conferencenameXIV Congreso de Economía Agroalimentariaen
dc.bibliographicCitation.conferenceplaceZaragozaes_ES
dc.contributor.authorBallco, Petjones_ES
dc.contributor.authorGómez, Miguel I. es_ES
dc.contributor.authorGracia Royo, Azucenaes_ES
dc.coverage.spatialEspañaes_ES
dc.date.accessioned2023-12-26T10:02:40Z
dc.date.available2023-12-26T10:02:40Z
dc.date.issued2023es_ES
dc.date.updated2023-12-21T12:09:22Z
dc.description.abstractThis research explores consumers’ acceptance, sensory evaluation, and measures the willingness to pay (WTP) for the most important attributes of a locally grown fresh potato variety. Data were collected from two experiments. Experiment 1 (shopping stage) explores product positioning and reveals consumers’ acceptability using three measurements: visual appearance rating, purchase intent, and WTP. Experiment 2 (consumption stage) involves sensory rankings conducted at home of the local potato. The results show that consumers positively valued the visual appearance and were willing to purchase the local potato. The higher the liking of the visual appearance the higher the consumers’ intention to purchase the product. Women are more likely to buy the local potato. Conversely, consumers over 55 years old with lower income levels are willing to pay less for the local potato. After taste, the participants’ rating of the product remains unchanged, however, there is a negative rating of the odor of the local potato once fried.en
dc.description.otherFresh potatoes
dc.description.otherVisual appearancees
dc.description.otherSensory ratinges
dc.description.otherWillingness to payes
dc.identifier.citationBallco, P., Gomez, M. & Gracia, A. (2023). Local but unknown: evaluating the acceptability and sensory aspects of a traditional local fresh potato variety. En: Gracia, A., Sanjuan A.I. & Gora, C. (Eds.) (2023).Xiv Congreso De Economía Agroalimentaria. Estrategias De Los Sistemas Agroalimentarios Ante Los Desafíos Globales . Libro De Actas. Zaragoza: Cita, 2023. Isbn 9788409556939, 2023, 445-445
dc.identifier.urihttp://hdl.handle.net/10532/6801
dc.language.isoenes_ES
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivs 3.0 Spaines_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.agrovocPatataes
dc.subject.agrovocDisposición a pagares
dc.subject.agrovocEvaluaciónes
dc.subject.agrovocSentidoses
dc.titleLocal but unknown: evaluating the acceptability and sensory aspects of a traditional local fresh potato varietyen
dc.typeconferenceObject*
dc.type.refereedRefereedes_ES
dc.type.specifiedPaperes_ES

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