Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment

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dc.bibliographicCitation.endpage48es_ES
dc.bibliographicCitation.stpage37es_ES
dc.bibliographicCitation.titleFood Research Internationalen
dc.bibliographicCitation.volume116es_ES
dc.contributor.authorBallco, Petjones_ES
dc.contributor.authorMagistris, Tiziana dees_ES
dc.contributor.authorCaputo, Vincenzinaes_ES
dc.coverage.spatialEconomía Agroalimentariaes_ES
dc.date.accessioned2025-01-17T10:52:15Z
dc.date.available2025-01-17T10:52:15Z
dc.date.issued2019es_ES
dc.date.updated2025-01-10T12:45:16Z
dc.description.abstractNutritional claim (NC) requirements on food packages are among the most important and influential EU policy measures related to diet and have the capacity to promote healthy eating. This study combines a discrete choice experiment (DCE) method with eye-tracking (ET) technology to assess consumer preferences for multiple NCs in yogurt selection and explores the relationships between the NC preferences and the visual attention paid to these claims and the visual attention and choice decisions. The results indicate that the low-sugar NC was the least-preferred claim in all the models. Overall, the presence of NCs generally increases visual attention in terms of fixation count, which may be linked to an increased likelihood of affecting the final decision to purchase yogurts with NCs.en
dc.description.otherNutritional claimen
dc.description.othereye trackingen
dc.description.otherchoiceen
dc.description.otheryogurten
dc.description.otherconsumeren
dc.description.sponsorshipThis work was funded by the Spanish National Institute of Agriculture, Food Research, and Technology: INIA RTA 2013-0092-00-00 “Comportamiento del consumidor en la compra de alimentos con alegaciones nutricionales y/o de salud.” The authors thank the editor, Anderson de Souza Sant'Ana,and two anonymous journal reviewers for their valuable comments and suggestions, which have helped us to improve the quality of the paper significantly. We also thank Kessels Roselinde for her valuable opinions and suggestions related to the choice design.es_ES
dc.description.statusPublishedes_ES
dc.identifier.citationBallco, Petjon; de-Magistris, Tiziana; Caputo, Vincenzina. Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment. Food Research International, 2019, 116, 37-48
dc.identifier.issn09639969
dc.identifier.urihttp://hdl.handle.net/10532/7438
dc.language.isoenes_ES
dc.relation.doihttps://doi.org/10.1016/j.foodres.2018.12.031es_ES
dc.relation.urihttps://doi.org/10.1016/j.foodres.2018.12.031es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Españaes_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/es_ES
dc.subject.agrovocPreferencias de los consumidoreses
dc.subject.agrovocEtiquetado nutricionales
dc.subject.agrovocDieta saludablees
dc.subject.agrovocEstímulos visualeses
dc.subject.agrovocElección de alimentoses
dc.subject.otherAttention
dc.subject.otherAttribute Non-attendance
dc.subject.otherChoice
dc.subject.otherChoice Behavior
dc.subject.otherConsumer
dc.subject.otherConsumer Behavior
dc.subject.otherDairy-products
dc.subject.otherDecision Making
dc.subject.otherDiet, Healthy
dc.subject.otherEye Movements
dc.subject.othereye tracking
dc.subject.otherFood
dc.subject.otherFood choice
dc.subject.otherFood Labeling
dc.subject.otherFood Preferences
dc.subject.otherHealth claims
dc.subject.otherHealth Knowledge, Attitudes, Practice
dc.subject.otherHumans
dc.subject.otherInformation
dc.subject.otherNutritional claim
dc.subject.otherPerception
dc.subject.otherSegmentation
dc.subject.otherSurveys and Questionnaires
dc.subject.otherSustainability labels
dc.subject.otherVisual-Attention
dc.subject.otherWILLINGNESS-TO-PAY
dc.subject.otherYogurt
dc.titleConsumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experimenten
dc.typeJournal Contribution*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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