Do consumers care about European food labels? An empirical evaluation using best-worst method
Loading...
Files
Date
2017
Authors
Magistris, Tiziana deGracia Royo, Azucena
Barreiro Hurle, J.
Journal Title
Journal ISSN
Volume Title
Publisher
Typology
Journal ContributionArticle
Abstract
Purpose - The purpose of this paper is to investigate Spanish consumer preferences for several food-labelling schemes on semi-cured, pasteurised sheep milk cheese. In particular, the authors used three labels regulated by the European Union regulation (European organic logo, protected denomination of origin (PDO) and nutritional fat content), and the remaining four have been introduced to the European food market by private initiatives (local, carbon footprint, food miles and animal welfare). Design/methodology/approach - A Best-Worst Discrete Choice approach was applied in Spain during Fall 2011 by administrating a survey to 549 consumers. Findings - The results suggest that the most valued labels are the PDO, followed by the organic logo and the nutritional panel. The least valued are food-miles labelling and carbon foodprint labels, while local-origin labels and animal welfare are in the middle position. Originality/value - This study is the first to value consumer preferences for cheese products bearing several public and private European food-labelling schemes since literature on consumer preferences for food labels has only dealt with a comparison of a few (two or at most three) food-labelling schemes. In addition, the added value of this paper is also the use of the BWC approach that has the advantage of providing the best way to discriminate the degree of importance given by respondents to each food labels by overcoming the problem of bias caused by differences in the use of rating scales.
Description
Keywords
Bibliographic citation
de-Magistris, T., Gracia, A., & Barreiro-Hurle, J. (2017). Do consumers care about European food labels? An empirical evaluation using best-worst method. British Food Journal, 119(12), 2698-2711. https://doi.org/10.1108/BFJ-11-2016-0562
AGROVOC subjects
Etiquetado de alimentosPreferencias de los consumidores
Unión Europea
España
Denominación de origen
Agricultura ecológica
Etiquetado nutricional
Other field subjects
Best-worst approachCheese
Claims
Consumption
Fat
Food labels
Information
Nutrition
Preferences
Products
Welfare
WILLINGNESS-TO-PAY
Sponsorship
Este estudio ha sido financiado por el Proyecto Marie Curie de la UE, FOODLABELS_PIOF-GA-2009-253323.