Consumer valuation of European nutritional and health claims: Do taste and attention matter?

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dc.bibliographicCitation.titleFood Quality And Preferenceen
dc.bibliographicCitation.volume79es_ES
dc.contributor.authorBallco, Petjones_ES
dc.contributor.authorCaputo, Vincenzinaes_ES
dc.contributor.authorde-Magistris, Tizianaes_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.date.accessioned2020-03-09T08:43:15Z
dc.date.available2020-03-09T08:43:15Z
dc.date.issued2020es_ES
dc.description.abstractHealthier eating and convenience are two important and often divergent aspects of contemporary diet patterns. With the intention of guiding consumers to make more informed food purchase decisions, policy makers, such as the European Union, emphasize the need to shift dietary patterns toward healthier food by introducing nutritional claims (NCs) and health claims (HCs). The purpose of this study is to (i) explore the impact of NCs and HCs on a healthy food product (yogurt), (ii) investigate consumer choices through a discrete choice experiment (DCE), (iii) examine the role of taste as a key food attribute influencing the purchase decision process, and (iv) explore the visual attention that consumers pay to NCs and HCs. The results from a generalized mixed logit model suggest that there is a relationship between the most highly valued NCs and HCs from the stated preferences and visual attention in terms of fixation count. This relationship affirms that the final product selection is based not only on the type of labeling on the package but also on the visual attention that consumers pay to it. Tasting a healthy food product resulted in negative utility, but greater visual attention attached to NCs and HCs and a lower percentage of attribute non-attendance (ANA).en
dc.description.statusPublishedes_ES
dc.identifier.citationFood Quality And Preference, vol. 79, (2020)
dc.identifier.urihttp://hdl.handle.net/10532/4944
dc.language.isoenes_ES
dc.relation.doi10.1016/j.foodqual.2019.103793es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subject.agrovocCalidad de los alimentoses
dc.subject.agrovocAlimentos sanoses
dc.subject.agrovocPreferencias de los consumidoreses
dc.subject.agrovocEtiquetado de alimentoses
dc.titleConsumer valuation of European nutritional and health claims: Do taste and attention matter?en
dc.typeJournal Contribution*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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