Analysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness

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dc.contributor.authorOrnelas Herrera, Selene Ivette
dc.contributor.authorBaba, Yasmina
dc.contributor.authorErraach, Yamna
dc.contributor.authorOuertani, Emna
dc.contributor.authorArfa, Lamia
dc.contributor.authorÇamoğlu, Seval Mutlu
dc.contributor.authorMagistris, Tiziana de
dc.contributor.authorKallas, Zein
dc.contributor.funderAgencia Estatal de Investigación
dc.contributor.funderMinisterio de Ciencia e Innovación
dc.contributor.funderEuropean Commission
dc.contributor.orcidOrnelas Herrera, Selene Ivette [0000-0003-2990-5199]
dc.contributor.orcidBaba, Yasmina [0009-0001-3370-0893]
dc.contributor.orcidErraach, Yamna [0000-0002-2216-7181]
dc.contributor.orcidOuertani, Emna [0000-0002-4234-3293]
dc.contributor.orcidArfa, Lamia [0000-0002-9711-5482]
dc.contributor.orcidMutlu Çamoğlu, Seval [0000-0003-3056-7895]
dc.contributor.orcidMagistris, Tiziana de [0000-0001-5480-183X]
dc.contributor.orcidKallas, Zein [0000-0003-2870-3691]
dc.date.accessioned2025-05-22T09:53:05Z
dc.date.available2025-05-22T09:53:05Z
dc.date.issued2025-04-30
dc.description.abstractIn 2022, the EU coordinated action “From the Hives” (Honey 2021–2022) revealed that 46% of imported honey in the EU did not comply with the “Honey Directive” and is suspected of adulteration. Nowadays the blockchain ecosystem is a digital technology that could be used to trace honey, assisting in fraud reduction and ensuring the authenticity of the botanical and geographical origin of the honey. Nevertheless, its implementation is limited by stakeholders’ acceptance, particularly beekeepers’ decisions. With the aim of identify principal factor affecting beekeepers blockchain adoption, this study applied two theoretical models at the farm level, related to technology adoption: The Theory of Planned Behavior (TPB) and the Technology Adoption Model (TAM). In both models, an additional construct identified as digital maturity was included, analysing their impact on the intention to adopt blockchain through the PLS-SEM method. General findings show that all constructs of both extended models influence the intention to adopt blockchain. Especially, the extended TAM model showed better results than extended TPB according to the explained variance (64.0 and 62.0% respectively). In these models, the perceived behavioral control of TPB and the usefulness perception of TAM were the major predictors of intention to adopt blockchain. Moreover, the digital maturity of farmers was a pivotal factor in enhancing the adoption of such innovations. The findings indicated that implementing blockchain necessitates the provision of training and resources to enhance beekeepers’ competencies, thereby augmenting their trust and proficiency in utilizing digital technologies. Furthermore, the creation of user-friendly interfaces is critical for acceptance, emphasizing the importance of a collaborative process between blockchain designers and beekeepers.
dc.description.peerreviewedSi
dc.description.sponsorshipEsta investigación forma parte del proyecto de I+D TECHONEY - “Desarrollo de un ecosistema basado en blockchain que permita un mejor posicionamiento de los pequeños productores de miel en los mercados locales e internacionales” (referencia de la subvención CREDA PCI2022–132950 y referencia de la subvención CITA PCI2022–132917), financiado por el Ministerio de Ciencia e Innovación (MICIN) y la Agencia Estatal de Investigación (AEI) (DOI: 10.13039/501100011033), así como por la Unión Europea, Next Generation EU/PRTR en el marco de la Asociación para la Investigación y la Innovación en el Área Mediterránea (PRIMA Sección 2 Convocatoria 2021 - Multitemática).
dc.identifier.citationOrnelas Herrera, S. I., Baba, Y., Erraach, Y., Ouertani, E., Arfa, L., Çamoğlu, S. M., de-Magistris, T., & Kallas, Z. (2025). Analysing blockchain adoption in beekeeping: Application of theoretical models and their effectiveness. Frontiers in Sustainable Food Systems, 9, 1566341. https://doi.org/10.3389/fsufs.2025.1566341
dc.identifier.issn2571-581X
dc.identifier.urihttps://hdl.handle.net/10532/7617
dc.language.isoen
dc.publisherFrontiers Media S.A.
dc.relationinfo:eu-repo/grantAgreement/AEI/Proyectos de Colaboración Internacional/PCI2022–132950
dc.relationinfo:eu-repo/grantAgreement/AEI/Proyectos de Colaboración Internacional/PCI2022–132917
dc.relation.citaSi
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spainen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subjectblockchain (BCT)
dc.subjectbeekeepers’ adoption
dc.subjecttechnology acceptance model (TAM)
dc.subjecttheory of planned behavior (TPB)
dc.subjectdigital maturity (DM)
dc.subject.agrovocApicultura
dc.subject.agrovocTecnología nueva
dc.subject.agrovocComportamiento humano
dc.subject.sdgIndustria, innovación e infraestructura
dc.subject.sdgProducción y consumo responsables
dc.subject.sdgAlianzas para lograr los objetivos
dc.titleAnalysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness
dc.typetexto
dc.typerevista
dc.typeartículo
dc.typeartículo original
dc.type.hasVersionversión publicada

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