The Effect of Information on Willingness to Pay for Canned Tuna Fish with Different Corporate Social Responsibility (CSR) Certification: A Pilot Study

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dc.bibliographicCitation.endpage471es_ES
dc.bibliographicCitation.issue2es_ES
dc.bibliographicCitation.stpage457es_ES
dc.bibliographicCitation.titleJournal Of Consumer Affairsen
dc.bibliographicCitation.volume49es_ES
dc.contributor.authorMagistris, Tiziana dees_ES
dc.contributor.authorDel Giudice, T.es_ES
dc.contributor.authorVerneau, F.es_ES
dc.date.accessioned2024-02-08T13:13:30Z
dc.date.available2024-02-08T13:13:30Z
dc.date.issued2015es_ES
dc.date.updated2024-02-08T08:46:28Z
dc.description.abstractThe objective of this study was to assess the role of information in consumers' willingness to pay (WTP) for food products with corporate social responsibility (CSR) certification. The item used for the experimental design was canned tuna fish, a product on the market that is already exhibiting various kinds of certification related to social and environmental attributes. Two different kinds of certifications were examined, namely Friend of the Sea, which involves environmental aspects, and SA8000, related to workers' rights and more general social attributes. We implemented experimental auctions, taking into account three information treatments. The initial findings show that the WTP for both CSR labels is higher than the WTP for tuna fish without any CSR certification. Nevertheless, the information provided on CSR certification did not change consumers' WTP among the certification schemes. Our findings could also serve to fine-tune marketing strategies to consumer preferences and determine which CSR activities are worth undertaking.en
dc.description.statusPublishedes_ES
dc.identifier.citationDe Magistris, T., Del Giudice, T., & Verneau, F. (2015). The Effect of Information on Willingness to Pay for Canned Tuna Fish with Different Corporate Social Responsibility (CSR) Certification: A Pilot Study. Journal of Consumer Affairs, 49(2), 457-471. https://doi.org/10.1111/joca.12046
dc.identifier.issn00220078
dc.identifier.urihttp://hdl.handle.net/10532/6875
dc.language.isoenes_ES
dc.relation.doihttps://doi.org/10.1111/joca.12046es_ES
dc.relation.urihttps://doi.org/10.1111/joca.12046es_ES
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivs 3.0 Spaines_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.agrovocSistemas de Certificaciónes
dc.subject.agrovocAtúnes
dc.subject.agrovocProductos enlatadoses
dc.subject.agrovocDisposición a pagares
dc.subject.otherChoice
dc.subject.otherEco-labels
dc.subject.otherFood
dc.subject.otherHEALTH INFORMATION
dc.subject.otherQuality
dc.subject.otherStandards
dc.titleThe Effect of Information on Willingness to Pay for Canned Tuna Fish with Different Corporate Social Responsibility (CSR) Certification: A Pilot Studyen
dc.typearticle*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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