The importance of the messenger in climate change communication to farmers

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dc.contributor.authorMuñoz Ulecia, Enrique
dc.contributor.authorBernués Jal, Alberto
dc.contributor.authorCarabaño Luengo, María Jesús
dc.contributor.authorJoy Torrens, Margalida
dc.contributor.authorMartín Collado, Daniel
dc.contributor.funderAgencia Estatal de Investigación
dc.contributor.funderGobierno de Aragón
dc.contributor.orcidMuñoz Ulecia, Enrique [0000-0002-7153-7660]
dc.contributor.orcidBernués Jal, Alberto [0000-0002-3237-9751]
dc.contributor.orcidJoy Torrens, Margalida [0000-0002-1796-4223]
dc.contributor.orcidMartín Collado, Daniel [0000-0002-2087-961X]
dc.coverage.spatialEspaña
dc.coverage.temporal2019-2021
dc.date.accessioned2025-06-10T08:19:27Z
dc.date.available2025-06-10T08:19:27Z
dc.date.issued2025-06-09
dc.description.abstract[EN] Agriculture needs to mitigate its impacts and adapt to new environmental conditions. To this end, communicating climate change to farmers is essential but remains a challenge, since many stakeholders (e.g. public administration, sectoral stakeholders, environmentalists) engage with farmers, conveying diverse messages about climate change and the role of agriculture. Here we aim to analyse farmers’ perceptions of climate change and how these relate to their trust in different stakeholders. We conducted a survey with 167 livestock farmers across Spain, gathering data about their perceptions on climate change severity and origin, and to what extent its importance has been exaggerated. We also analysed farmers’ trust in different information sources, including farmers associations (i.e. breed associations, farmer organisations and cooperatives), agricultural organisations, technical publications, veterinarians, agricultural firms, government agencies, scientists, environmentalists, animal activists, and the media. Our results show that farmers believe climate change exists but a high proportion are sceptical about its origin and severity. Farmers’ trust in information sources influences their perception of climate change. Farmers who trust public institutions, environmentalists, animal activists, and the media are more likely to view climate change as human-driven and perceive its impacts as severe, rejecting claims of exaggeration. In contrast, those who trust veterinarians, cooperatives, agricultural firms, and farmer organisations tend to see climate change as a hybrid human-natural process and believe its impacts are overstated. The results highlight the need to improve the science-policy-farmers dialogue to make farmers more aware of the potential consequences of climate change on farming and trigger adaptation.
dc.description.peerreviewedSi
dc.description.sponsorshipThe authors thank the experts and institutions that participated in the study and provided contacts with farmers in the case study areas: Florida Goat Breeders National Association (ACRIFLOR, Córdoba, Spain), Agrifood Research and Quality Centre of the Pedroches Valley (CICAP, Córdoba, Spain), Livestock Cooperative of the Pedroches Valley (COVAP, Córdoba, Spain), and Manchega Sheep Breeders Association (AGRAMA, Albacete, Spain). The authors extend their gratitude to the farmers who participated in the study and agreed to be surveyed by the research team. We thank Marina Olalla Romero Varo (Departamento de Ciencia Animal, Centro de Investigación y Tecnología Agroalimentaria de Aragón, Zaragoza, Spain) for the preparation of the map included in Figure 4. This research was financed by grants no. RTA2015-00035 (project E-SelET) and PCI2019-103533 (project AdaptHerd) of the Spanish Ministry of Science and Innovation (Madrid, Spain), and grants no. A25_23R and A26_23R of Research Group Funds from the Government of Aragón. Enrique Muñoz-Ulecia was supported by a contract from the EU project LIFE PollinAction (LIFE19 NAT/IT/000848).
dc.identifier.citationMuñoz-Ulecia, E., Bernués, A., Carabaño, M. J., Joy, M., & Martín-Collado, D. (2025). The importance of the messenger in climate change communication to farmers. Italian Journal of Animal Science, 24(1), 1336-1344. https://doi.org/10.1080/1828051X.2025.2515264
dc.identifier.doi10.1080/1828051x.2025.2515264
dc.identifier.issn1828-051X
dc.identifier.urihttps://hdl.handle.net/10532/7640
dc.language.isoen
dc.publisherInforma UK Limited
dc.relationinfo:eu-repo/grantAgreement/AEI/Proyectos de I+D+I/RTA2015-00035
dc.relationinfo:eu-repo/grantAgreement/AEI/Proyectos de Colaboración Internacional/PCI2019-103533
dc.relationinfo:eu-repo/grantAgreement/EC/LIFE/LIFE19-NAT-IT-000848
dc.relation.citaSi
dc.relation.ispartofItalian Journal of Animal Science
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spainen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.agrovocCambio climático
dc.subject.agrovocGanadería
dc.subject.agrovocDifusión de información
dc.subject.agrovocEncuesta
dc.subject.agrovocPolítica agrícola
dc.subject.sdgHambre cero
dc.subject.sdgAcción por el clima
dc.subject.sdgAlianzas para lograr los objetivos
dc.titleThe importance of the messenger in climate change communication to farmers
dc.typetexto
dc.typerevista
dc.typeartículo
dc.typeartículo original
dc.type.hasVersionversión publicada
oaire.citation.issue1
oaire.citation.volume24

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