Consumer Perceptions of a Lamb Meat Communication Campaign: A Qualitative Study

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dc.bibliographicCitation.endpage126es_ES
dc.bibliographicCitation.stpage111es_ES
dc.bibliographicCitation.titleJournal Of Food Distribution Researchen
dc.bibliographicCitation.volume51(3)es_ES
dc.contributor.authorUldemolins Gómez, Pilares_ES
dc.contributor.authorMaza Rubio, María Teresaes_ES
dc.contributor.authorAldama, Saraes_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.date.accessioned2021-07-22T06:36:03Z
dc.date.available2021-07-22T06:36:03Z
dc.date.issued2021es_ES
dc.description.abstractThis article provides early insight into the effectiveness of advertising posters designed to promote new cuts of lamb meat with a Protected Geographical Indication (PGI) and investigate consumers’ perceptions of them; focus group techniques were utilized as part of the research. Lamb meat is associated with festive consumption and tradition. Regarding the advertising poster and its effectiveness, the majority of participants stated that they were unaware of the new lamb cuts and did not remember the advertising posters. Samples of the new cuts were presented to participants, and they perceived the new cuts to be innovative.en
dc.description.statusPublishedes_ES
dc.identifier.citationJournal of Food Distribution Research, vol. 51, num. 3, (2021)
dc.identifier.urihttp://hdl.handle.net/10532/5487
dc.language.isoenes_ES
dc.relation.doi10.22004/ag.econ.309032es_ES
dc.relation.urihttps://ageconsearch.umn.edu/record/309032es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subject.agrovocCarne de corderoes
dc.subject.agrovocComportamiento del consumidores
dc.subject.agrovocPublicidades
dc.titleConsumer Perceptions of a Lamb Meat Communication Campaign: A Qualitative Studyen
dc.typeJournal Contribution*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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