Assessing consumer preferences for forest bathing: A new challenge to promote forest recreation services in a rural region in Spain

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dc.contributor.authorBallco, Petjon
dc.contributor.authorSancho Knapik, Domingo
dc.contributor.authorDe Magistris, Tiziana
dc.contributor.funderGobierno de Aragón
dc.contributor.funderGobierno de España
dc.contributor.funderFondo de Inversiones de Teruel (FITE)
dc.contributor.orcidBallco, Petjon [0000-0003-3036-4801]
dc.contributor.orcidSancho Knapik, Domingo [0000-0001-9584-7471]
dc.date.accessioned2026-03-24T11:13:18Z
dc.date.available2026-03-24T11:13:18Z
dc.date.issued2026-03-12
dc.date.updated2026-03-24T09:29:26Z
dc.description.abstractThis study evaluates consumer preferences for forest bathing and seeks to promote alternative forest-based recreation services in rural areas (Orihuela del Tremedal, Pinares de Rodeno), both located in Aragón (northeastern Spain). Respondents were presented with a range of hypothetical forest bathing scenarios that varied by price, the presence or absence of a guide, and the option to participate individually or in a group of 5-10 people. An opt-out alternative was also included to capture preferences for none of the presented options. Using a random parameter logit model, specified in willingness to pay (WTP) space, the results indicate a significant higher WTP for forest bathing in Orihuela del Tremedal over Pinares de Rodeno. Participants also expressed a greater WTP towards guided sessions and engaging in the activity alone rather than in groups. These findings provide an accurate economic valuation of forest bathing as an ecosystem service, offering valuable insights for policymakers and local authorities. The results can support informed decision-making regarding the sustainable management and promotion of natural resources in rural areas, while simultaneously enhancing local economic development.
dc.description.peerreviewedNo
dc.description.sponsorshipThis research was funded by Gobierno de Aragón—Fondo de Inversiones de Teruel (FITE) and Gobierno de España, grant project FITE‐2017‐THERAPYFOREST
dc.identifier.citationBallco, P., Sancho-Knapik, D. & de Magistris, T. (2026), Assessing consumer preferences for forest bathing: A new challenge to promote forest recreation services in a rural region in Spain. SSRN. http://dx.doi.org/10.2139/ssrn.6402362
dc.identifier.doi10.2139/ssrn.6402362
dc.identifier.doihttp://dx.doi.org/10.2139/ssrn.6402362
dc.identifier.issn1556-5068
dc.identifier.urihttps://hdl.handle.net/10532/8197
dc.language.isoen
dc.publisherElsevier B.V.
dc.relationinfo:eu-repo/grantAgreement/Gobierno de Aragón/Fondo de Inversiones de Teruel (FITE)//ES/Baños Forestales: nuevo producto turístico terapéutico internacional/THERAPYFOREST
dc.relation.citaSi
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.agrovocConsumidor
dc.subject.agrovocDesarrollo rural
dc.subject.agrovocUso multiple del bosque
dc.subject.sdgVida de ecosistemas terrestres
dc.titleAssessing consumer preferences for forest bathing: A new challenge to promote forest recreation services in a rural region in Spain
dc.typeartículo preliminar
dc.type.hasVersionversión original del autor

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