Testing Emotional Eating Style in Relation to Willingness to Pay for Nutritional Claims

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dc.bibliographicCitation.titleNutrientsen
dc.bibliographicCitation.volume11(8)es_ES
dc.contributor.authorLópez Galán, Belinda Susanes_ES
dc.contributor.authorde-Magistris, Tizianaes_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.date.accessioned2019-09-06T07:37:09Z
dc.date.available2019-09-06T07:37:09Z
dc.date.issued2019es_ES
dc.description.abstractIn face of the high prevalence of non-communicable diseases, nutritional claims represent a useful tool to help people to make healthier food choices. However, recent research notes that when some people experience an intense emotional state, they increase their food consumption, particularly of energy-dense and sweet foods. In consequence, this study aims to assess whether emotional eating (EE) style influences the purchase of food products carrying these claims. To this end, a real choice experiment (RCE) was conducted with 306 participants who were asked to evaluate different types of toast. An error component random parameter logit (ECRPL) was used to analyze their preferences for reduced-fat and low-salt claims toast and the effects of the variation of the EE score on individual preferences. Findings of this study suggest that emotional eating negatively impacts purchasing behavior related to nutritional claims. In particular, a decrease of the willingness to pay between 9% and 16% for every unit of toast with nutritional claims was noted when an increase of EE individual score was registered. In this regard, to increase the effectiveness of the nutritional claims, policymakers and private sectors should consider the management of individuals’ emotional states in designing public health policies and marketing strategies, respectively.en
dc.description.statusPublishedes_ES
dc.identifier.citationNutrients, vol. 11, n. 8, (2019)
dc.identifier.urihttp://hdl.handle.net/10532/4761
dc.language.isoenes_ES
dc.relation.doi10.3390/nu11081773es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subject.agrovocComportamiento del consumidores
dc.subject.agrovocHábitos alimentarioses
dc.subject.agrovocPreferencias de alimentoses
dc.subject.agrovocEtiquetado de alimentoses
dc.titleTesting Emotional Eating Style in Relation to Willingness to Pay for Nutritional Claimsen
dc.typeJournal Contribution*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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