Investigaçao sobre o consumo limitado de carne de cordeiro no Brasil
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Date
2020
Authors
Gotardo, L.R.M.Battaguin, H.V.
Panea Doblado, Begoña
Trindade, M.A.
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Abstract
O consumo de carne ovina no Brasil é tradicional nas regiões Nordeste e Sul, mas diminuto na maior parte do país, especialmente se comparado ao de carnes de outras espécies. Essa heterogeneidade se deve a fatores intrínsecos e extrínsecos ao produto e, com o objetivo de identificar as motivações para o não consumo de
cordeiro entre consumidores de carnes de outras espécies, esta pesquisa baseou-se em um questionário online
que foi distribuído via redes sociais a pessoas de todo o Brasil. Observaram-se como fatores limitantes do
consumo o sabor intenso, o preço alto (em comparação a outras espécies) e uma preocupação com a higiene dos estabelecimentos comercializadores. O principal aspecto, no entanto, é cultural, sendo o consumo maior nas
regiões tradicionalmente produtoras de ovinos.
– There are a traditional lamb meat consumption in Brazilian Northeast and South regions, but it is lower in most of the country, especially if compared to other species’ meat. These differences of behavior are due to intrinsic and extrinsic product factors. In order to identify the motivations for not consuming lamb among meat consumers of other species, this research was based on an online questionnaire which was distributed by social media to people from the whole country. The inquiry noticed that consumption limiting factors were the intense flavor, the high price (in comparison to other species) and a concern with the hygiene of the commercial establishments. The main aspect, however, is cultural, with higher consumption in traditional lamb meat production regions.
– There are a traditional lamb meat consumption in Brazilian Northeast and South regions, but it is lower in most of the country, especially if compared to other species’ meat. These differences of behavior are due to intrinsic and extrinsic product factors. In order to identify the motivations for not consuming lamb among meat consumers of other species, this research was based on an online questionnaire which was distributed by social media to people from the whole country. The inquiry noticed that consumption limiting factors were the intense flavor, the high price (in comparison to other species) and a concern with the hygiene of the commercial establishments. The main aspect, however, is cultural, with higher consumption in traditional lamb meat production regions.
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7° Simpósio de Segurança Alimentar. 27-29 de outubro de 2020 (modalidad online)
AGROVOC subjects
Carne de corderoComportamiento del consumidor
Hábitos alimentarios
Brasil