Spanish Consumer Purchase Behaviour and Stated Preferences for Yoghurts with Nutritional and Health Claims

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dc.bibliographicCitation.titleNutrientsen
dc.bibliographicCitation.volume11(11)es_ES
dc.contributor.authorBallco, Petjones_ES
dc.contributor.authorde-Magistris, Tizianaes_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.date.accessioned2019-12-02T09:36:38Z
dc.date.available2019-12-02T09:36:38Z
dc.date.issued2019es_ES
dc.description.abstractNutritional and health claims are a useful tool for promoting healthier food choices and prevent non-communicable disease[s] (NCDs). Exhaustive literature that has investigated consumer evaluation of the presence of nutritional and/or health claim(s) during the decision-making process suggests that consumers’ sensitivity towards nutritional claims (NCs) and health claims (HCs) are still fragmented and should be further investigated. Our objective is to study the relationship between choice behaviour, attitudes and socio-demographic characteristics in order to evaluate the effectiveness of consumer characteristics in predicting Spanish consumers’ choice of products with NCs and HCs. A discrete choice experiment for yoghurt was conducted on a sample of 218 Spanish consumers, stratified by age, gender, education level, and income. Applying a latent class approach has enabled us to identify a niche of individuals, sensitive of NCs and HCs and to characterize them with respect to the rest of population. Results suggest that consumers positively valued most claims, however, the valuation was heterogeneous, and three consumer segments were identified: ‘health-claims oriented’, ‘nutritional- and health-claim oriented’ and ‘indifferent’. The results supply insights for the development of more targeted promotion campaigns, as well as for further actions in food marketing.
dc.description.statusPublishedes_ES
dc.identifier.citationNutrients, vol. 11, num. 11, (2019)
dc.identifier.urihttp://hdl.handle.net/10532/4894
dc.language.isoenes_ES
dc.relation.doi10.3390/nu11112742es_ES
dc.relation.urihttps://www.mdpi.com/2072-6643/11/11/2742es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subject.agrovocPreferencias de los consumidoreses
dc.subject.agrovocCalidad de los alimentoses
dc.subject.agrovocAlimentos sanoses
dc.subject.agrovocComportamiento del consumidores
dc.titleSpanish Consumer Purchase Behaviour and Stated Preferences for Yoghurts with Nutritional and Health Claimsen
dc.typeJournal Contribution*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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