Do taste and attention affect consumer preferences for multiple nutritional and health claims on a healthy food product? An empirical investigation on Spanish consumers

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dc.bibliographicCitation.conferencedate4 - 6 de septiembre de 2019es_ES
dc.bibliographicCitation.conferencenameXII Congreso de Economía Agraria “La sostenibilidad agro-territorial desde la Europa atlántica”es
dc.bibliographicCitation.conferenceplaceLugoes_ES
dc.bibliographicCitation.stpage431es_ES
dc.bibliographicCitation.titleXII Congreso de Economía Agraria “La sostenibilidad agro-territorial desde la Europa atlántica”es
dc.contributor.authorBallco, Petjones_ES
dc.contributor.authorde-Magistris, Tizianaes_ES
dc.contributor.authorCaputo, Vincenzinaes_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.date.accessioned2019-09-17T08:09:43Z
dc.date.available2019-09-17T08:09:43Z
dc.date.issued2019es_ES
dc.description.abstractThe purpose of the current research is to assess consumer evaluation for multiple nutritional claims (NCs) versus health claims (HCs) on a healthy food product (yogurt), examine whether and how taste influences consumer preferences for these labels through a discrete choice experiment, and explore the visual attention that consumers give to NCs and HCs on yogurt package through the eye tracking technique. Results from logistic regression models suggest that there is a relationship between the most highly valued NCs and/or HCs from the stated preferences and the most viewed claims in terms of visual attention (fixation count). This relationship affirms that final product selection is not only based on the type of labeling on the package but also the visual attention that consumers pay to it. Tasting a healthy food product resulted in higher values and higher visual attention attached to NCs and HCs, however, preferences between the two treatments (taste and no-taste) were homogeneous.en
dc.description.statusPublishedes_ES
dc.identifier.citationXII Congreso de Economía Agraria “La sostenibilidad agro-territorial desde la Europa atlántica”. Lugo, 4 - 6 de septiembre de 2019
dc.identifier.isbn978-84-09-12764-1es_ES
dc.identifier.urihttp://hdl.handle.net/10532/4792
dc.language.isoenes_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subject.agrovocCalidad de los alimentoses
dc.subject.agrovocAlimentos sanoses
dc.subject.agrovocPreferencias de los consumidoreses
dc.subject.agrovocAnálisis organolépticoes
dc.subject.agrovocYogures
dc.titleDo taste and attention affect consumer preferences for multiple nutritional and health claims on a healthy food product? An empirical investigation on Spanish consumersen
dc.typeProceedings Paper*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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