Personal and Psychological Traits Influencing the Willingness to Pay for Food with Nutritional Claims: A Comparison between Vice and Virtue Food Products

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dc.bibliographicCitation.titleFoodsen
dc.bibliographicCitation.volume9(6)es_ES
dc.contributor.authorLópez Galán, Belinda Susanes_ES
dc.contributor.authorde-Magistris, Tizianaes_ES
dc.coverage.spatialEconomía agroalimentariaes_ES
dc.date.accessioned2020-06-24T11:24:39Z
dc.date.available2020-06-24T11:24:39Z
dc.date.issued2020es_ES
dc.description.abstractSeveral studies have demonstrated the usefulness of nutritional claims (NCs) to help consumers make more informed food decisions. However, fewer studies have investigated the effect of personal and psychological consumer characteristics on their food purchase decision. Hence, the main aim of this study is to examine the impact of body image, emotional eating style, anxiety traits, and body mass index on consumer preferences for multiple NCs on the front of the package (FOP) of hedonic (potato chips) and utilitarian (toasted bread) products carrying the same NCs. Therefore, a real choice experiment (RCE) has been used and the willingness-to-pay-space model was estimated to analyse the interaction between personal and psychological characteristics and consumer preferences. The main finding suggests differences in purchase behaviour between potato chips and toasted bread. In particular, consumers are willing to pay more for toasted bread with one NC than potato chips with one NC. Moreover, personal and psychological consumer characteristics influence the purchase behaviour regarding food products with nutritional claims. However, only the anxiety trait appears to explain the differences between the selection of both types of food products. In line with this new evidence, we proposed some behavioural, political, and managerial implications.en
dc.description.statusPublishedes_ES
dc.identifier.citationFoods, vol. 9, num. 6, (2020)
dc.identifier.urihttp://hdl.handle.net/10532/5049
dc.language.isoenes_ES
dc.relation.doi10.3390/foods9060733es_ES
dc.relation.urihttps://www.mdpi.com/2304-8158/9/6/733es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subject.agrovocComportamiento del consumidores
dc.subject.agrovocEtiquetado nutricionales
dc.subject.agrovocPreferencias de los consumidoreses
dc.subject.agrovocAlimentaciónes
dc.subject.agrovocCondición corporales
dc.titlePersonal and Psychological Traits Influencing the Willingness to Pay for Food with Nutritional Claims: A Comparison between Vice and Virtue Food Productsen
dc.typeJournal Contribution*
dc.type.refereedRefereedes_ES
dc.type.specifiedArticlees_ES

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