Assessing Consumer Preferences for Forest Bathing: A New Challenge to Promote Forest Recreation Services in a Rural Region in Spain

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dc.contributor.authorBallco, Petjon
dc.contributor.authorSancho Knapik, Domingo
dc.contributor.authorMagistris, Tiziana de
dc.contributor.orcidBallco, Petjon [0000-0003-3036-4801]
dc.contributor.orcidSancho Knapik, Domingo [0000-0001-9584-7471]
dc.contributor.orcidMagistris, Tiziana de [0000-0001-5480-183X]
dc.date.accessioned2025-07-01T10:53:10Z
dc.date.available2025-07-01T10:53:10Z
dc.date.issued2025-06-19
dc.date.updated2025-07-01T07:48:08Z
dc.description.abstractThis study evaluates consumer preferences for forest bathing and seeks to promote alternative forest-based recreation services in rural areas (Orihuela del Tremedal, Pinares de Rodeno), both located in rural Spain. Respondents were presented with a range of hypothetical forest bathing scenarios that varied by price, the presence or absence of a guide, and the option to participate individually or in a group of 5-10 people. An opt-out alternative was also included to capture preferences for none of the presented options. Using a random parameter logit model, specified in willingness to pay (WTP) space, the results indicate a significant higher WTP for forest bathing in Orihuela del Tremedal over Pinares de Rodeno. Participants also expressed a greater WTP towards guided sessions and engaging in the activity alone rather than in groups. These findings provide an accurate economic valuation of forest bathing as an ecosystem service, offering valuable insights for policymakers and local authorities. The results can support informed decision-making regarding the sustainable management and promotion of natural resources in rural areas, while simultaneously enhancing local economic development.
dc.description.peerreviewedNo
dc.identifier.citationBallco, P., Sancho-Knapik, D., & de Magistris, T. (2025). Assessing Consumer Preferences for Forest Bathing: A New Challenge to Promote Forest Recreation Services in a Rural Region in Spain (SSRN Scholarly Paper No. 5311727). Social Science Research Network. https://papers.ssrn.com/abstract=5311727
dc.identifier.doi10.2139/ssrn.5311727
dc.identifier.urihttps://hdl.handle.net/10532/7663
dc.language.isoen
dc.publisherSSRN
dc.relation.citaSi
dc.relation.publisherversionhttps://ssrn.com/abstract=5311727
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spainen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.agrovocComportamiento del consumidor
dc.subject.agrovocDesarrollo rural
dc.subject.agrovocUso multiple del bosque
dc.subject.sdgVida de ecosistemas terrestres
dc.subject.sdgSalud y bienestar
dc.titleAssessing Consumer Preferences for Forest Bathing: A New Challenge to Promote Forest Recreation Services in a Rural Region in Spain
dc.typetexto
dc.typeartículo preliminar
dc.type.hasVersionversión original del autor

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