Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey?
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Date
2025
Authors
López Galán, Belinda SusanMagistris, Tiziana de
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Abstract
This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers’ hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for honey. We conducted a field experiment at a real supermarket. The participants were exposed to two treatments (blind and informed treatment). The findings showed that knowledge about the geographical origin of honey influences consumers’ hedonic evaluations and that the WTP for honey is more strongly influenced by geographical origin than by taste.
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Bibliographic citation
Lopéz-Galán B; de-Magistris T. Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey?
Agricultural and Food Economics. 2025; 13 (1)
AGROVOC subjects
MielPreferencias alimentarias
Preferencias de los consumidores
Disposición a pagar
Denominación de origen
Encuestas al consumidor
Other field subjects
Denominación de origenDisposición A Pagar
Hedonismo
Miel
Preferencias alimentarias
Sponsorship
This work was supported by Gobierno de Aragón—Fondo de Inversiones de Teruel (FITE) and Gobierno de España under grant project [FITE‐2018‐FITEMIEL. Recuperar la miel para recuperar el territorio]. IP: Tiziana de-Magistris. And also was under the grant project PCI2022-132917 “Development of a blockchain-based ecosystem that allows an improved
positioning of small producers of honey on local and international markets (TECHONEY). PRIMA, SECTION 2 (2021– 2025)”, supported by MCIN/AEI/10.13039/501100011033 and by European Union “NextGenerationEU”/PRTR. IP: Tiziana de-Magistris