Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 1. Estrategias y condicionantes
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Date
2011
Authors
Olaizola Tolosana, AnaBernués Jal, Alberto
Blasco Pérez, Isabel
Sanz Pascua, Albina
Journal Title
Journal ISSN
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Typology
conferenceObjectAbstract
Beef production is undergoing a difficult situation in Spain due to the rising
prices of feeds and energy, among other factors. One of the strategies to face this situation is
the differentiation of quality products. In this study we perform a prospective analysis of a
novel beef quality product produced by the endangered breed “Serrana de Teruel”. A Delphi
method was used to identify the main opinions of different stakeholders in terms of i) best
strategies of marking, ii) important production factors, iii) quality attributes of a new meat and
iv) perception of quality by consumers. The most important factors for each of these areas
were: the establishment of a commercial brand, the utilization of pastures and conservation
of landscape, the maturation of meat and the figure of the butcher, respectively.
Description
Keywords
Beef quality, Production, Quality attributes, Delphi method
Bibliographic citation
OLAIZOLA, A., BERNUES, A. BLASCO, I., SANZ, A. “Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 1. Estrategias y condicionantes”. En: 41 Jornadas de Estudio. XIV Jornadas sobre Producción Animal. AIDA. Zaragoza, España, 17 y 18 de mayo de 2011, pp.76-78. ISBN: 978-84-615-0062-8
Other field subjects
Carne de terneraCalidad
Razas indígenas
Especies en peligro de extinción
Producción y sanidad animal