Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 1. Estrategias y condicionantes

dc.contributor.authorOlaizola Tolosana, Ana
dc.contributor.authorBernués Jal, Alberto
dc.contributor.authorBlasco Pérez, Isabel
dc.contributor.authorSanz Pascua, Albina
dc.date.accessioned2012-10-29T09:22:01Z
dc.date.available2012-10-29T09:22:01Z
dc.date.issued2011
dc.description.abstractBeef production is undergoing a difficult situation in Spain due to the rising prices of feeds and energy, among other factors. One of the strategies to face this situation is the differentiation of quality products. In this study we perform a prospective analysis of a novel beef quality product produced by the endangered breed “Serrana de Teruel”. A Delphi method was used to identify the main opinions of different stakeholders in terms of i) best strategies of marking, ii) important production factors, iii) quality attributes of a new meat and iv) perception of quality by consumers. The most important factors for each of these areas were: the establishment of a commercial brand, the utilization of pastures and conservation of landscape, the maturation of meat and the figure of the butcher, respectively.es_ES
dc.identifier.citationOLAIZOLA, A., BERNUES, A. BLASCO, I., SANZ, A. “Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 1. Estrategias y condicionantes”. En: 41 Jornadas de Estudio. XIV Jornadas sobre Producción Animal. AIDA. Zaragoza, España, 17 y 18 de mayo de 2011, pp.76-78. ISBN: 978-84-615-0062-8
dc.identifier.urihttp://hdl.handle.net/10532/2047
dc.language.isoeses_ES
dc.relation.publisherversionhttp://www.aida-itea.org/index.php/jornadas/jornadas-anteriores
dc.subjectBeef qualityes_ES
dc.subjectProductiones_ES
dc.subjectQuality attributeses_ES
dc.subjectDelphi methodes_ES
dc.subject.otherCarne de ternera
dc.subject.otherCalidad
dc.subject.otherRazas indígenas
dc.subject.otherEspecies en peligro de extinción
dc.subject.otherProducción y sanidad animales_ES
dc.titlePerspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 1. Estrategias y condicionanteses_ES
dc.title.alternativeProspects of the beef quality denomination ‘Serrana de Teruel’. 1. Strategies and limitationses_ES
dc.typeconferenceObject

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