Consumer attitudes, motivations and barriers towards sheep and goat dairy products
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Date
2024
Authors
Mandolesi, SerenaNaspetti, Simona
Arsenos, Georgios
Caramelle-Holtz, Emmanuelle
Latvala, Terhi
Martín Collado, Daniel
Orsini, Stefano
Ozturk, Emel
Zanoli, Raffaele
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Sheep and goat dairy products are part of the culinary tradition of most European countries. The paper explores consumers' perceptions and attitudes towards sheep and goat dairy products within seven European countries. A combination of focus group discussions and laddering interviews were used. Results showed that most consumers perceived those products as a speciality food with a unique taste that can be perceived as good or bad. Perceived quality, naturality and healthiness are the dominant motivational structures, while value-for-money is a secondary concern. More focus on communicating the hedonic dimension and positive health-related messages may increase consumers’ interest and acceptance.
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Mandolesi, S., Naspetti, S., Arsenos, G., Caramelle-Holtz, E., Latvala, T., Martin-Collado, D., Orsini, S., Ozturk, E., & Zanoli, R. (2024). Consumer attitudes, motivations and barriers towards sheep and goat dairy products. International Journal of Gastronomy and Food Science, 36, 100917. https://doi.org/10.1016/j.ijgfs.2024.100917
AGROVOC subjects
Consumo de AlimentosComportamiento del Consumidor
Productos Lácteos
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Comportamiento del ConsumidorConsumo de Alimentos
Productos Lácteos