Consumer attitudes, motivations and barriers towards sheep and goat dairy products

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dc.contributor.authorMandolesi, Serena
dc.contributor.authorNaspetti, Simona
dc.contributor.authorArsenos, Georgios
dc.contributor.authorCaramelle-Holtz, Emmanuelle
dc.contributor.authorLatvala, Terhi
dc.contributor.authorMartĂ­n Collado, Daniel
dc.contributor.authorOrsini, Stefano
dc.contributor.authorOzturk, Emel
dc.contributor.authorZanoli, Raffaele
dc.date.accessioned2024-03-26T13:01:51Z
dc.date.available2024-03-26T13:01:51Z
dc.date.issued2024es_ES
dc.date.updated2024-03-26T13:01:08Z
dc.description.abstractSheep and goat dairy products are part of the culinary tradition of most European countries. The paper explores consumers' perceptions and attitudes towards sheep and goat dairy products within seven European countries. A combination of focus group discussions and laddering interviews were used. Results showed that most consumers perceived those products as a speciality food with a unique taste that can be perceived as good or bad. Perceived quality, naturality and healthiness are the dominant motivational structures, while value-for-money is a secondary concern. More focus on communicating the hedonic dimension and positive health-related messages may increase consumers’ interest and acceptance.
dc.identifier.citationMandolesi, S., Naspetti, S., Arsenos, G., Caramelle-Holtz, E., Latvala, T., Martin-Collado, D., Orsini, S., Ozturk, E., & Zanoli, R. (2024). Consumer attitudes, motivations and barriers towards sheep and goat dairy products. International Journal of Gastronomy and Food Science, 36, 100917. https://doi.org/10.1016/j.ijgfs.2024.100917
dc.identifier.issn1878450X
dc.identifier.urihttp://hdl.handle.net/10532/6946
dc.language.isoeng
dc.relation.doihttps://doi.org/10.1016/j.ijgfs.2024.100917
dc.relation.urihttps://doi.org/10.1016/j.ijgfs.2024.100917
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivs 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.agrovocConsumo de Alimentos
dc.subject.agrovocComportamiento del Consumidor
dc.subject.agrovocProductos Lácteos
dc.subject.otherComportamiento del Consumidor
dc.subject.otherConsumo de Alimentos
dc.subject.otherProductos Lácteos
dc.titleConsumer attitudes, motivations and barriers towards sheep and goat dairy products
dc.typearticle

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