Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 2. divergencias entre operadores
Loading...
Date
2011
Authors
Bernués Jal, AlbertoOlaizola Tolosana, Ana
Blasco Pérez, Isabel
Sanz Pascua, Albina
Journal Title
Journal ISSN
Volume Title
Publisher
Typology
conferenceObjectAbstract
The concept of quality is often understood differently by the different actors
along the meat chain and by the consumers, leading to failure to transfer information
effectively between them. In this paper we pay attention to significant differences between
different stakeholders’ (producers, processors and distributors, consumers and government)
opinions on i) best strategies of marketing, ii) important production factors, iii) quality
attributes of a new meat and iv) perception of quality by consumers.
Description
Keywords
Beef quality, Production, Quality attributes, Stakeholder’s opinions
Bibliographic citation
BERNUES, A., OLAIZOLA, A., BLASCO, I., SANZ, A. “Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel": 2. divergencias entre operadores”. En: 41 Jornadas de Estudio. XIV Jornadas sobre Producción Animal. AIDA. Zaragoza, España, 17 y 18 de mayo de 2011, pp.79-81. ISBN: 978-84-615-0062-8
Other field subjects
Carne de terneraCalidad
Encuestas
Procedimiento de la encuesta
Producción y sanidad animal