Actitudes de los consumidores hacia las hortalizas ecológicas: segmentación y potencial de mercado
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Date
2025-06-16
Authors
Fortea Millán, CarmenGracia Royo, Azucena
Maza Rubio, María Teresa
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Publisher
Universitat Politècnica de València
Asociación Española de Economía Agraria
Asociación Española de Economía Agraria
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texto , revista , artículo , artículo originalAbstract
The aim of this study is to analyse the attitudes of Aragonese consumers towards organic vegetables and to segment them according to these attitudes. To this end, an online survey was carried out among vegetable consumers over 18 years of age in Aragon. The results indicate that attitudes can be grouped into two factors, one reflecting positive aspects and the other negative. Two consumer segments were obtained, one of which was that of potential consumers of organic vegetables, showing a greater willingness to buy them and a greater concern for their health and the environment.
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Bibliographic citation
Fortea Millán, C., Gracia, A., & Maza Rubio, M. T. (2025). Consumer attitudes towards organic vegetables: Segmentation and market potential. Economía Agraria Y Recursos Naturales - Agricultural and Resource Economics, 25(1), 179–200. https://doi.org/10.7201/earn.2025.01.08
AGROVOC subjects
CompraComportamiento del consumidor
Análisis factorial
Muestreo cluster
Agricultura orgánica
Hortaliza