Actitudes de los consumidores hacia las hortalizas ecológicas: segmentación y potencial de mercado

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dc.contributor.authorFortea Millán, Carmen
dc.contributor.authorGracia Royo, Azucena
dc.contributor.authorMaza Rubio, María Teresa
dc.contributor.orcidGracia Royo, Azucena [0000-0003-3096-302X]
dc.date.accessioned2025-07-09T12:21:21Z
dc.date.available2025-07-09T12:21:21Z
dc.date.issued2025-06-16
dc.date.updated2025-07-08T09:32:47Z
dc.description.abstractThe aim of this study is to analyse the attitudes of Aragonese consumers towards organic vegetables and to segment them according to these attitudes. To this end, an online survey was carried out among vegetable consumers over 18 years of age in Aragon. The results indicate that attitudes can be grouped into two factors, one reflecting positive aspects and the other negative. Two consumer segments were obtained, one of which was that of potential consumers of organic vegetables, showing a greater willingness to buy them and a greater concern for their health and the environment.
dc.description.peerreviewedSi
dc.identifier.citationFortea Millán, C., Gracia, A., & Maza Rubio, M. T. (2025). Consumer attitudes towards organic vegetables: Segmentation and market potential. Economía Agraria Y Recursos Naturales - Agricultural and Resource Economics, 25(1), 179–200. https://doi.org/10.7201/earn.2025.01.08
dc.identifier.doi10.7201/earn.2025.01.08
dc.identifier.issn2174-7350
dc.identifier.issn1578-0732
dc.identifier.urihttps://hdl.handle.net/10532/7681
dc.language.isoes
dc.publisherUniversitat Politècnica de València
dc.publisherAsociación Española de Economía Agraria
dc.relation.citaSi
dc.relation.publisherversionhttps://polipapers.upv.es/index.php/EARN/article/view/21602
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spainen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.agrovocCompra
dc.subject.agrovocComportamiento del consumidor
dc.subject.agrovocAnálisis factorial
dc.subject.agrovocMuestreo cluster
dc.subject.agrovocAgricultura orgánica
dc.subject.agrovocHortaliza
dc.subject.sdgHambre cero
dc.subject.sdgProducción y consumo responsables
dc.subject.sdgAcción por el clima
dc.titleActitudes de los consumidores hacia las hortalizas ecológicas: segmentación y potencial de mercado
dc.typetexto
dc.typerevista
dc.typeartículo
dc.typeartículo original

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